Scegli il Re

Communication & Advertising: the return of Renzini in style with "Scegli il Re” campaign (letteraly “chose the king”), with focus on high quality Deli-Meats.

A new Renzini advertising campaign will be published on the most important trade magazines from May to December 2019, with the purpose of strengthening the Renzini brand's positioning as a reference for High Quality Deli Meats (“Norcineria”), focusing on the evidence of the specialty and high quality and stating without fear that choosing Renzini means choosing the King of Deli-Meats.

Renzini products are unique for the characteristics which make them stand out, as well as original for their production process as well as for their packaging. Those who choose Renzini decide to offer their customers a range of special and typical products, made in the respect of an age-old tradition with no equal today, which are complementary and at the same time upgrading their own products’ offer.